Platform Vans, an innovative twist on the iconic Vans brand, have recently emerged as a major trend in streetwear and skate fashion. Known for their thick soles and sturdy build, platform Vans add a stylish edge to the classic look, appealing to both seasoned skateboarders and everyday fashion enthusiasts. This trend offers a fresh take on Vans’ classic silhouette while preserving the brand’s deep-rooted cultural significance in skateboarding, music, and youth subcultures.
Since the company’s establishment in 1966, Vans has been synonymous with skateboarding culture. Their unique combination of durability, functionality, and style won over countless skaters and musicians, becoming a defining symbol of alternative fashion. Platform Vans take this heritage a step higher—literally—by adding extra height and an eye-catching flair that appeals to modern sensibilities. In this article, we’ll explore the history, style appeal, versatility, and enduring impact of platform Vans, and why they’ve become a must-have for today’s style-conscious individuals.
A Brief History of Vans
Vans was founded by Paul Van Doren and his partners in Anaheim, California. Initially called the Van Doren Rubber Company, Vans started by selling durable shoes directly to the public, specializing in designs that were affordable and built to withstand rugged use. By the 1970s, skateboarders in Southern California discovered that the shoe’s sticky sole and sturdy canvas upper made it perfect for skateboarding. As a result, Vans became the go-to brand for skaters, and the company’s classic models, such as the Slip-On and Old Skool, became icons in the skateboarding community.
Over the years, Vans expanded its reach beyond skateboarding, aligning itself with musicians, artists, and creatives. The brand grew in prominence, and its shoes became a staple for those in counterculture scenes worldwide. While Vans remained committed to skateboarding, it was clear that the brand’s appeal extended to a much wider audience. The brand’s authenticity and counterculture ethos resonated with people who sought individuality and rebellion in their fashion choices.
The addition of platform Vans to the lineup brought a new twist to the brand’s iconic designs, taking inspiration from the streetwear scene while staying true to the functional roots that made Vans famous.
The Rise of Platform Shoes in Streetwear
Platform shoes have a storied history, dating back to the 1970s when they became a staple in disco fashion. Over the decades, platforms have resurfaced in various forms, from high fashion runways to music festival attire. The platform trend saw a major resurgence in the late 2010s, with celebrities and influencers sporting platform sneakers as a comfortable yet bold statement piece.
Vans tapped into this resurgence by releasing platform versions of its classic silhouettes, such as the Old Skool, Authentic, and Sk8-Hi. These platform Vans became instantly popular, bridging the gap between functionality and fashion-forward style. They allowed fans of the brand to elevate (both figuratively and literally) their looks with a modern twist while retaining the iconic elements of classic Vans.
Why Platform Vans Are Popular
1. A Unique Style Statement
- Platform Vans stand out due to their thicker soles, adding height and creating a striking silhouette that is instantly recognizable. They offer a more substantial look than the traditional models, which appeals to people who enjoy bold fashion choices. This thicker sole also contributes to a more commanding presence, making platform Vans popular among those seeking to make a statement.
2. Enhanced Comfort and Support
- The extra height in platform Vans provides added cushioning and support, making them comfortable for everyday wear. Skateboarding shoes are traditionally designed with functionality in mind, and while platform Vans may not be the first choice for professional skaters, they still retain the durability and comfort that Vans is known for.
3. Versatility in Styling
- One of the major reasons platform Vans have gained traction is their versatility. Whether paired with jeans, skirts, or shorts, platform Vans offer a unique aesthetic that can be dressed up or down. They are equally suited for casual outfits, streetwear ensembles, or even semi-formal looks. This versatility has broadened their appeal to a wider demographic, beyond just skaters and streetwear enthusiasts.
4. A Nod to the Retro Revival Trend
- Fashion often looks to the past for inspiration, and the retro revival trend has been particularly strong in recent years. Platform shoes harken back to the ‘70s and ‘90s styles, allowing wearers to tap into that nostalgic vibe. Vans, already a brand with a vintage appeal, combines nostalgia with modern fashion in its platform designs, creating a product that resonates with people across different age groups.
Different Models of Platform Vans
1. Platform Old Skool
- The Old Skool is one of Vans’ most iconic models, featuring the brand’s signature side stripe. The platform version adds an elevated sole that maintains the classic look while giving it a modern update. The Platform Old Skool is available in various colors, materials, and patterns, making it easy for customers to find a style that suits their preferences.
2. Platform Slip-On
- Known for its ease and comfort, the Slip-On has been a Vans classic since the ‘80s. The platform version retains the convenient slip-on design while offering a chunkier, more substantial sole. The Platform Slip-On is particularly popular for its minimalist look, combined with the bold statement that comes with the extra height.
3. Platform Sk8-Hi
- The Sk8-Hi, a high-top model initially designed for added ankle support, is one of Vans’ most durable and functional shoes. The platform version of the Sk8-Hi brings the height of the platform sole to the high-top silhouette, creating a standout look. The Sk8-Hi platform is especially popular for colder months, as it pairs well with thicker, layered outfits.
4. Platform Authentic
- The Authentic model was Vans’ original design, known for its simplicity and timeless appeal. The platform version keeps the same clean look but adds an elevated sole, giving it a fresh, contemporary twist that appeals to both new fans of the brand and longtime loyalists.
How to Style Platform Vans
Platform Vans can be styled in countless ways to suit various fashion tastes:
- Casual and Relaxed Look
- Platform Vans pair effortlessly with jeans, especially high-waisted or cropped styles that show off the shoes. For a casual look, wear them with a simple t-shirt or a sweatshirt for an effortlessly cool vibe.
- Streetwear Edge
- Platform Vans are perfect for streetwear-inspired outfits. Pair them with cargo pants, oversized hoodies, or graphic tees for a look that combines comfort with streetwise flair. Accessorize with a cap, beanie, or backpack to complete the ensemble.
- Elevated Athleisure
- Platform Vans work well in athleisure looks. Pair them with joggers, track pants, or even athletic skirts for a sporty yet stylish vibe. The platform sole adds an extra dimension to the outfit, giving the traditional athleisure look a fashion-forward twist.
- Skater Style
- Embrace Vans’ origins by pairing platform Vans with skater-inspired pieces like wide-leg trousers, beanies, and flannel shirts. Platform Vans add a contemporary element to classic skater aesthetics, blending modern trends with a timeless, edgy look.
- Minimalist Chic
- For a more minimalist approach, pair platform Vans with neutral tones and sleek, simple lines. For example, wear them with slim trousers, a fitted turtleneck, or a structured jacket. This approach showcases the versatility of platform Vans and how they can fit into a more refined, pared-down wardrobe.
The Future of Platform Vans and Vans’ Cultural Influence
Platform Vans are part of a larger movement within the Vans brand to continually innovate while staying true to its roots. As Vans releases new variations and collaborations on the platform style, the shoes’ popularity is likely to grow. Vans is known for collaborating with artists, musicians, and designers to create unique, limited-edition releases, and the platform models will likely be included in these future collaborations.
Furthermore, Vans’ influence extends beyond fashion, affecting broader culture through partnerships with music festivals like the Vans Warped Tour and collaborations with high-profile brands and artists. This cultural influence reinforces Vans’ position as more than just a shoe company; it’s a lifestyle brand with an enduring impact on streetwear, music, and art.
Conclusion
Platform Vans have successfully combined the timeless appeal of classic Vans with the modern trend of elevated, chunky shoes. By appealing to both traditional skate culture and contemporary streetwear, platform Vans have broadened Vans’ appeal and allowed the brand to reach new audiences. Whether as a fashion statement, a nostalgic nod to retro styles, or a functional addition to everyday wear, platform Vans have cemented their place in the world of sneakers.
Their fusion of fashion and function has made platform Vans more than just a trend—they represent a versatile, enduring addition to the Vans legacy. As streetwear continues to evolve, platform Vans stand as a testament to the brand’s ability to adapt while remaining rooted in the spirit of individuality, creativity, and rebellion that has defined it for decades.
